A brand is not a logo. A brand is what an audience expects. Strong organizations understand the promise that they’re making: they know and name their audience, offer transformation, communicate with powerful emotions, and make sure to keep their promises.
Many firms can struggle to follow these basic precepts. That’s where I come in. Regardless of where you are in your strategy, or where you want to go, I can help lead you through the conceptual process of building an authentic brand and communicating effectively to those that matter most to you.
Whether it’s through personae exercises, market research, voice & tone work, building out your brand ladder, or acting as your Chief Content Officer to give you a content strategy that’ll work – I’ll be your trusted partner to deliver what you need. Your brand doesn’t need to be perfect. It just needs to be you.