Content.


Here’s one thing I know: Humans are storytelling animals. That’s why great writing remains magical, regardless of how big the data or short the attention span.

Like any good storyteller, I’m always focused on my audiences: what they need, what they expect, and how I can make them act through the most elegant means. This means tailoring my style, voice, and purpose to speak clearly and effectively every time. 

My process always begins and ends with curiosity, empathy, and lots of questions. Take a look at some of my portfolio examples below to see how I can help you. 

My process always begins and ends with curiosity, empathy, and lots of good questions.


BOOK

The Anniversary book

Part organizational history, part art object, and part history book - PMI wanted a book that could do everything.

Book 1

In celebration of the Project Management Institute’s 50th anniversary, they had a bold request: write a 130 page book that details the history of the organization while also featuring some of the most iconic projects from the last 50 years. Part organizational history, part journalism, and part art-book, this project took out all the stops. To make matters even more challenging, PMI’s internal records were spotty at best. It took a lot of digging through archives, press releases, annual reports–even old versions of their website–to find all of the pieces to tell the complete story. It also took a good deal of creativity to fit the pieces together and give readers something that would reflect their passion for the organization (including a graphic novel and a 4-spread gatefold tipped into the book). All of the following was meticulously written, edited, researched, and even partially designed by me:

+ Client management

+ Project management

+ Editing

+ Writing

+ Archival research

+ Interviewing

+ Design direction

+ Print production


MAGAZINE

Insigniam quarterly

HBR style, quality, and content on a shoestring.

IQ thumbanil

As the executive editor on Insigniam Quarterly, I had a simple but ambitious mandate: produce Harvard Business Review-level journalism featuring global C-suite executives from $3 billion+ organizations. No big deal, really.

It took a lot of old fashioned reporting hustle to woo our sources, but the results were always inspiring. During my tenure with IQ we scored big stories with everyone from Fortune Media Group’s Alan Murray, frmr. Sec. of State Rex Tillerson, Sandoz’s Richard Saynor, and DNB’s Kjerstin Braathen–just to name a few.

While I led and oversaw all elements for the magazine–from print production to design–I was particularly fond of our more brainy department “Perspectives.” Here we were able to dig into more thoughtful insights from leading academics and researchers. I conceived of, wrote, and sourced the story below.  

+ Client management

+ Leadership

+ Executive editor 

+ Fortune 500

+ Interviewing & Sourcing

+ Print Production


REPORT

The Future of Work

How can I turn a mountain of survey data into something worth reading?

Pulse thumbnail

Every year the Project Management Institute (PMI) conducts an intensive survey of its members to track emerging trends in the field of project management. Then, they’d turn to me to turn their survey results into a coherent and engaging story, relevant to members and interesting to media outlets as well.  In 2019 I was tasked with taking a massive trove of this data, handed over in excel spreadsheets and internal PowerPoint presentations, and making it  work. This meant discarding irrelevant findings and carefully correlating points to produce new insights–all while keeping expert readers in mind. The result is below:

+ Client management

+ Project management

+ Data journalism

+ Editing

+ Writing

+ Interviewing

 


REPORT

Artificial Intelligence

Applying old-school journalism to cutting-edge research.

Pulse AI thumbnail

As the thought leadership editor for the Project Management Institute (PMI), I’m often asked to thread the needle, so to speak. For this report, PMI asked its members how Artificial Intelligence (AI) was impacting organizations around the world. My job was to elegantly interpret the results–telling a story about what leading organizations are doing to harness the power of these new technologies. I’ve become such a trusted partner here that I now contribute to the survey’s methodology too, helping to draft the questions and shape the story before the survey goes out.

+ Client management

+ Project management

+ Data Journalism

+ Editing

+ Writing

+ Interviewing


MAGAZINE

Perspective

Speaking to industry insiders with an eye for good design.

Perspective thumbnail

As a senior editor and then content lead for Perspective, I played a critical role in all aspects of the magazine–the membership publication for the International Commercial Interior Design Association (IIDA). With members across the globe, in industries as disparate as healthcare design and luxury retail, there were a lot of perspectives we had to cover to industry insiders. 

Below are examples of my short form writing (“A Bespoke Cardboard Box,” pg. 8) and my feature writing and editing too (“That Creative Spark” pg. 34). The latter is a good example of a common challenge I faced. When the client asked for the piece to go in a different direction, I interviewed new sources to lend more intellectual authority to the story and then seamlessly reorganized the new material in with the old. Scroll down to see.

+ Client management

+ Writing

+ editing

+ Interviewing & Sourcing

+ Design 

+ Print Production


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