International Women’s Day 2025
Supporting $65M+ pipeline and strengthened key EMEA partnerships.
Our CIO, Cynthia Stoddard, was embarking on an International Women’s Day (IWD) executive trip to Paris and London in 2025. My team’s job was to maximize the event with bold CIO thought leadership and additional executive customer 1-1 meetings sprinkled throughout.
My team developed all thought leadership talking points and briefing materials for the keynote and panels, focusing on women-in-leadership insights and Adobe’s strategy. We also led the CIO-perspective for high-profile customer roundtables and 1:1 meetings with Chanel, Vodafone, and Sainsbury’s, while managed and coordinated on-the-ground comms logistics with key partners.
We engaged $65 million+ in pipeline through the trip’s customer interactions Strengthened Adobe’s executive relationships in EMEA, evidenced by new partnership discussions and a surge in follow-up meetings post-trip.
Tags: Exec Comms, Customer Engagement, Thought Leadership
