FAST COMPANY: Future proof Article
Engaging a broad audience on a big stage to speak for Adobe’s emerging AI brand.
Fast Company reached out to Adobe looking to include CIO Cynthia Stoddard in the “Future-Proof Your Business” on-demand video session alongside Comcast’s CTO. My challenge was to ensure Cindy’s messaging showcased Adobe’s internal AI advancements and aligned with PR goals.
Working closely with PR, I outlined key talking points for Cynthia, touching on relevant examples of Adobe’s approach to AI—not just internally, but our broad corporate narrative on our AI strategy in the market. I then worked with the Fast Company production team to sort out logistics, conduct pre-interview alignment, and deliver a great show.
The resulting video presented Adobe as a leader in enterprise AI adoption, with Cynthia’s insights prominently featured. It reached a wide business audience and generated strong social media engagement.
Tags: Talk Track, Executive Comms, Thought Leadership
