In partnership with Marketing, I led thought leadership efforts for our CIO, publishing a high-impact blog post and LinkedIn article. To make it stick, we needed a compelling narrative and measurable engagement

I ghostwrote a bylined article for Cynthia, articulating the concept of the ”horizontal CIO,” with a tie-in to Adobe’s current marketing efforts in their biggest annual business conference, Adobe Summit. This also meant integrated data and anecdotes from our CIO’s EMEA trip and Summit meetings to reinforce credibility, collaborating with the DX marketing team for content refinement